Even though there is a lower demand then expected in the local market, Apple’s iPad actually has less unit sales as compared to Samsung Electronic’s Galaxy Tab.
In comparing sales between Samsung Galaxy Tab and Apple iPad, the 7 inch tablet PC got 250,000 units sold as of the end of last year and from its debut on November 12, 2010, while the 9.7 inch device only has below the 100,000 level for units sold since November 30th of last year.
Samsung wants to take the lead in the tablet PC market therefore they have been doing omni direction promotional campaign which involves TV commercials, PPL (product placement) in TV shows and various offline events just like what the company did during iPhone’s initial launching back in November of 2009.
The Galaxy Tab was first offered through the leading mobile operator called SK Telecom, then distributed by the smallest mobile operator known as LG Uplus. And soon, KT, iPad’s only distributor, will be offering The Galaxy Tab.
The enterprise market may be the place where tablet PC competition intensifies. KT and SK Telecom are already fighting it out to see who will seize upon this massive potential market for tablet PCs. KT source tells us that a review has been initiated to see how well the iPad can perform as a tool for the mobile office environment. SK Telecom already saved a few corporate customers with the Galaxy Tab.
ROA Group, a local research form, said last Monday that sales will reach 1.2 million, and approximately 3 million in 2012 and 6.5 million in 2013.
- LG Uplus to offer Galaxy Tab this week [South Korea]
- 1 Million Samsung Galaxy Tab Units Sold
- Samsung: Galaxy Tab sales to reach 1 million before the year ends
- Korean Mobile Carrier Likely to Launch WiBro-based Galaxy Tab [Korea]
- Samsung Moved the Bar up and added 500,000 more of Galaxy Tab units to its goal by the end of 2010
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